AIAYU re-define luxury basics with an informal, conscious approach to elegance. Designed in Denmark, their aesthetic embodies a minimalist scandi-influence. AIAYU place great emphasis on the materials used in their collections, which are limited to a few superior natural qualities made ethically and responsibly by local artisans: Yak wool and cashmere produced in Nepal, organic cotton from India, and the llama wool from the highlands of Bolivia. These natural fibres, as well as the packaging, is 100% biodegradable. It’s the combination of these elements, together with an enduring design, that makes their garments truly luxurious.